Program Overview
This programme focuses on developing strategic sales influence and professional relationship management skills essential for modern business environments. Participants will learn how to position value, communicate credibility and maintain long-term client engagement.
The training emphasises ethical persuasion, negotiation confidence and structured relationship planning to support sustainable business performance. Participants will also explore professional follow-up strategies and account management practices to strengthen organisational reputation and client loyalty.
Through guided exercises and real business case discussions, participants will gain practical insights into building meaningful business relationships that support long-term growth.
Programme Details
Duration:
2 Days
Delivery Mode:
Interactive Workshop / Role Play / Case Discussion / Practical Exercises
HRD Claimable:
Outcome:
Yes
Participants will be able to apply strategic sales communication techniques, build strong client relationships and contribute to sustainable revenue growth and organisational credibility.
• Learn structured sales influence techniques
• Build long-term customer relationships
• Strengthen negotiation confidence
• Improve business communication effectiveness
Objectives:
• Strategic sales mindset and professionalism
• Relationship-based selling principles
• Persuasive communication and credibility building
• Negotiation and value presentation skills
Key Modules:
Programme Benefits:
• Increased sales confidence and professionalism
• Stronger customer engagement quality
• Better negotiation and influence capability
• Improved business networking effectiveness
Target Audience:
1. Sales managers and senior executives
2. Business development professionals
3. Entrepreneurs and consultants
4. Key account managers